Page 19 - CESL Asia E-Newsletter - 5th ISSUE

Gains from the Japanese Field Trip OUR PEOPLE DEVELOPMENT 我們的員工發展 盛世代表參加日本考察團獲益良多 epresentatives from CESL After the eye-opening trip, our 盛世集團派出代表參加於2014 Asia have joined in a field company’s representatives ex- 年9月16日至20日由澳門貿促局 Rtrip to Japan hosted by pressed wonder at how the ad- 舉辦的「日本企業營銷及人力 the Macau Trade and Investment vanced technology has benefited 資源管理」考察團。五天的考 Promotion Institute from 16 to the companies in Japan in terms 察主要目的是令各公司代表學 20 September 2014. The five-day of efficiency and human resourc- 習到日本的企業內部運作、如 long field trip, entitled “Japan En- es. For instance, the GPS device 何建立連鎖店、物流以及人力 terprise Marketing and Human installed in the delivery trucks al- 資源等方面的知識。是次考察 Resource Management,” aimed to lows the companys to keep track 亦安排了當地四位經驗豐富的 give the participants a glimpse of of the trucks’ actual positions and 導師進行三日的授課，課程內 Japanese enterprises’ internal op- hence better control the delivery 容主要介紹特許經營的歷史、 erations, theoretical background time in case of any emergiencies for establishing chain stores, and en route. Nonetheless, the compa- 日本現今市場的趨勢、日本連 to expand knowledge in logisti- nies still require manual inspec- 鎖店的經營、市場營銷以及人 cal support and human resources. tion and delivery to ensure the 力資源的分配。而考察參觀方 This trip also featured a three- quality of their goods despite the 面以學習運輸物流為主，學習 day course instructed by four ex- convenience brought by advanced 如何把商品及時送抵目的地而 perienced lecturers. The course technology. Besides, to maintain 又不影響品質。 primarily covered the history of and expand their customer base, franchising, current market trends those companies would introduce 透過這次考察，大開眼界，集 in Japan, and the management of regular refinement to their mer- 團代表為當地的先進科技如何 chain stores in Japan and distribu- chandise, which would also incur 提昇公司效率及人力資源表示 tion of marketing and human re- positive influence on their sales. 驚訝。例如，貨車上的全球定 sources. The field trip focused on Another source of amazement for 位系統能夠使公司時刻追蹤貨 effective transportation logistics, our representatives came from the 車所在位置，從而能夠更有效 and in particular the importance concepts of “Customers are the 掌握運送時間，以應付運送過 of timely delivery of merchandize god” and “The best reserved for 程出現的延誤或意外。縱使日 without its quality being affected. the locals,” which are deeply in- 本科技先進，但公司亦堅持以 grained in the Japanese enterprise 員工親自進行貨品檢驗及運 culture. 送，務求保持貨物質素。此 外，日本公司都會不定期為其 產品貨物進行改良，除了有助 鞏固客戶群，亦會間接提高公 司的銷售額。而考察課程裡所 提到兩個日本當地企業文化的 思想－「客戶就是神」及「最 好的永遠留給國民」，亦令代 表們有所領悟 。